Gucci Rush is supposed to be, as has been mentioned many times before, the quintessential club perfume. Maybe that’s why it has the basic personality of an 80s perfume: the 80s were a more decadent age. But Gucci Rush was actually made in 1999. As a result, the effect is more minimalist. This is an interesting concept, but in practice it falls flat for me.
After reading a ton of reviews, I was really excited when I filled the sample container at Nordstrom’s. Here’s the note list, from Bois de Jasmin, whose tasteful review is more favorable than mine: freesia, gardenia, cardamom, jasmine, rose, peach, patchouli, vetiver, musks and vanilla.
But I didn’t get all that. The main note is a metallic, milky sandalwood that took too many uppers. It is interesting in itself, but one novel note does not a spectacular perfume make. If the sandalwood note was strong and/or bolstered by other standout notes, Gucci Rush could smell like the behemoth it wants to be. To me, the supporting notes smell like hairspray and grape candy.
I understand what Gucci Rush is trying to be. It twists all the notes and makes them into a more abstract, hyped-up rendition of themselves. The trick could be made spectacular if it wasn’t for the shoddy structure. Gucci Rush is more in-your-face than S-Perfume’s S-ex, which also makes common ingredients smell unusual and is in my opinion a better novelty perfume. But it isn’t as strong as Guerlain’s Insolence eau de parfum, which is a better clubbing perfume.
Michel Almairac does classy perfumes: he made Bottega Veneta. But frankly I would have liked to see Gucci Rush done with Christine Nagel’s layering technique or Maurice Roucel’s knack for combining ingredients in just the right amounts. Gucci Rush feels unfinished to me. It had a great idea for both concept and ingredients, aimed at a specific mark, but didn’t quite hit the spot.
Perfumer: Michel Almairac
Price Range: Moderate
Recommended Occasion: I don’t know.
Release Year: 1999
My Rating: 5.5